what3words shortlisted for Cannes Innovation Lions

UK startups' global addressing system recognised in global festival of creativity & disruption. 

what3words is one of the 34 ideas from around the world shortlisted for this year’s Innovation Lions. Each company will present live in front of an audience of delegates and judges, providing the latter with an opportunity to interrogate the makers about their work. There follows further discussion by the 10-person jury and voting for metal.

Now in It's third year the section had been expanded this year to include categories for standalone and branded technological solutions and models. 

The selection of what3words' global addressing platform is indicative of a strong trend towards ongoing solutions for global issues observed by the judges.

This energised altruism is something which Nick Law, Jury President and Global CCO of R/GA, attributes to the growing role of creativity as an agent of change. 

“A creative culture with the courage to imagine a better future will reshape an industry and the world. These Lions are a measure our industry’s appetite for innovation, and our collective ambition to effect change, not just react to it.„ Nick Law, Jury President and Global CCO of R/GA,

what3words is a global grid of 3mx3m squares where each square has been pre allocated with a fixed and unique 3 word address.

Their platform converts complex latitude and longitude coordinates to 3 simple words and back again.

Their app & API is being used by individuals, businesses & NGOs around the world to improve efficiency, customer experience, drive growth and save lives.

“what3words is not a ad, a campaign or a one off project, though it can support them. Our addressing platform is infrastructure. Simple addressing can be a catalyst for global change.„ Giles Rhys Jones, Marketing Director

Around 75% of the world suffers from inconsistent, complicated or no addressing systems.

This means that around 4 billion people are invisible; unable to report crime, to get deliveries, receive aid, or exercise many of their rights as citizens because they simply have no way to communicate where they live. It means that in remote areas water facilities, schools, hospitals and refugee camps are difficult to locate and manage.

Even in countries with more advanced address systems, people get lost, packages aren't delivered, and businesses and tourist attractions don't get found.

Using what3words means that everyone & everywhere has a simple address.

It's also pretty useful ifyou are attempting to navigate the Festival. If want to meet someone on the beach or at a party their traditional address might leave you wandering up and down La Croissete. Partying at google beach? The gate is at w3w.co/intimidation.tweeting.yippee

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About what3words

what3words is a global grid of 3m x 3m squares where each square has been pre-allocated a fixed and unique 3 word address.

75% of the world suffers from inconsistent, complicated or inadequate addressing systems.

This means that around 4 billion people are invisible; unable to report crime; unable to get deliveries or receive aid; and unable to exercise many of their rights as citizens because they simply have no way to communicate where they live.

It means that in remote locations water facilities can’t be found, monitored and fixed; and schools, refugee camps and informal settlements remain unaddressed. Even in countries with advanced systems, people get lost, packages aren’t delivered and businesses aren’t found.

Poor addressing is costly & annoying in developed countries, but limits growth and threatens lives in developing ones.

Our API is being integrated into businesses, apps & services. It works across all platforms and devices, in multiple languages, offline and with voice recognition.

what3words means everyone and everywhere now has an address.

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