what3words shortlisted for 4 Meffies at the mobile ecosystem awards

10 September 2015: Global mobile trade body, Mobile Ecosystem Forum, has revealed the finalists for the 12th annual Meffys – the international awards for recognising commercial success and rewarding innovation across the mobile ecosystem.  

“Now in their 12th year, the Meffys are the mobile ecosystem’s established barometer for recognising success and innovation globally. This year’s record number of entries from diverse market sectors and 30 countries demonstrates the continued acceleration of innovation and transformation in the mobile ecosystem.„ Rimma Perelmuter, MEF CEO

After two years in Silicon Valley, the Meffys return to the UK – highlighting London’s world-class tech city and mobile credentials. The competition has attracted entries from over 30 countries across 15 award categories that encompass Innovation, Market and Sector Awards. 

what3words has been shortlisted for Innovation in Technology, Innovative App, Life Tools App and Social Responsibility. Read the full finalist list here.

what3words is a new addressing platform based on a global grid of 3mx3m. Each square has been pre allocated with a fixed and unique 3 word address. Easy to remember and communicate, it means everyone, everywhere and everything now has a simple address.

Their apps are being used in over 170 countries including to deliver packages in the favelas, medicine in the townships and site mosquito traps in rural Africa.

Their code is also being integrated into businesses, apps & services including Navmii, the UN’s disaster reporting app and h ArcGIS, the global leader in geographical software.

Better addressing can help improve efficiency, customer experience, drive growth and save lives.

“Being a finalist in a single category is an honour, to be recognised in four is amazing and testament to how our platform can help people from all walks of life and business in every sector across the world„ Giles Rhys Jones, Marketing Director what3words

Judged by an independent panel of 40 journalists, analysts, accelerators and VCs from around the globe, the winners will be announced at a gala dinner on October 19th 2015 in London at the five-star Rosewood Hotel. 

Rimma Perelmuter, MEF’s CEO said: “Now in their 12th year, the Meffys are the mobile ecosystem’s established barometer for recognising success and innovation globally. This year’s record number of entries from diverse market sectors and 30 countries demonstrates the continued acceleration of innovation and transformation in the mobile ecosystem.” 

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About what3words

what3words is a global grid of 3m x 3m squares where each square has been pre-allocated a fixed and unique 3 word address.

75% of the world suffers from inconsistent, complicated or inadequate addressing systems.

This means that around 4 billion people are invisible; unable to report crime; unable to get deliveries or receive aid; and unable to exercise many of their rights as citizens because they simply have no way to communicate where they live.

It means that in remote locations water facilities can’t be found, monitored and fixed; and schools, refugee camps and informal settlements remain unaddressed. Even in countries with advanced systems, people get lost, packages aren’t delivered and businesses aren’t found.

Poor addressing is costly & annoying in developed countries, but limits growth and threatens lives in developing ones.

Our API is being integrated into businesses, apps & services. It works across all platforms and devices, in multiple languages, offline and with voice recognition.

what3words means everyone and everywhere now has an address.

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