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what3words wins Best British Startup at Mobile World Congress

London based tech company what3words has successfully fought off competition from over 100 other startups to be crowned the KPMG Presents: Best British Mobile Startup 2016.

what3words is a universal addressing system based on a global grid of 57 trillion 3m x 3m squares. Each square has been pre-allocated a fixed and unique 3 word address. The what3words geocoder – both code and as an app – turns geographic coordinates into 3 word addresses and vice-versa.

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The award, presented by Ed Vaizey, UK Minister for Culture and the Digital Economy, was organised by KPMG’s High Growth Technology Group.

Pitching competitions took place in Manchester, Reading and London to find four outstanding finalists from over 100 applicants.The finalists made their way to the ‘Four Years From Now’ technology startup conference (“4YFN”) at Mobile World Congress 2016, where they presented their ideas to an audience of thousands.

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what3words was selected a 4YFN judging panel made up of industry stalwarts including:

- Bindi Karia, startup expert and former trailblazer for Silicon Valley Bank’s early-stage banking in Europe

- Martin Harriman, chairman of judges at Pitch@Palace and former head of Telefonica Digital UK

- Barry Carter, Partner at KPMG and deals specialist in the technology and innovation sector

- Jeff Reece, senior VP of global account management in communications and enterprise computing at Flextronics.

To have to choose a winner from the huge number of really good applicants for this award was very tough but we believe what3words stood out from the crowd as doing something really innovative and different. 

Patrick Imbach, who leads KPMG’s High Growth Technology Group in Shoreditch

Mobile World Congress is the largest annual gathering for the mobile industry, organised by the GSMA, and held in the Mobile World Capital of Barcelona. The event features 140 guest speakers and is attended by more than 3,500 press and industry analysts. This year saw CEO guest speakers from ARM, China Mobile, WPP, Telefónica and BT.

Poor addressing is inefficient, frustrating and dangerous. Our simple addressing system can change that. We are delighted that our simple 3 word solution has been recognised as a key business driver by such a prestigious panel of judges.

Giles Rhys Jones, CMO of what3words
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About what3words

what3words is a global grid of 3m x 3m squares where each square has been pre-allocated a fixed and unique 3 word address.

75% of the world suffers from inconsistent, complicated or inadequate addressing systems.

This means that around 4 billion people are invisible; unable to report crime; unable to get deliveries or receive aid; and unable to exercise many of their rights as citizens because they simply have no way to communicate where they live.

It means that in remote locations water facilities can’t be found, monitored and fixed; and schools, refugee camps and informal settlements remain unaddressed. Even in countries with advanced systems, people get lost, packages aren’t delivered and businesses aren’t found.

Poor addressing is costly & annoying in developed countries, but limits growth and threatens lives in developing ones.

Our API is being integrated into businesses, apps & services. It works across all platforms and devices, in multiple languages, offline and with voice recognition.

what3words means everyone and everywhere now has an address.