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UNDER EMBARGO UNTIL 00:01 BST, 5 JUNE 2018

3 words to address the Isle of Mull.

Location technology company what3words team up with the local GP to give each resident on the island their 3 word address.

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  • 3 word addresses give the precise location of anywhere on the planet, accurate to a 3m x 3m square
  • A team of volunteers deliver unique 3 word addresses to the people of the Isle of Mull, Scotland
  • Precise 3 word addresses can save lives by improving the speed and accuracy of medical response
  • Islanders can quote their 3 word address when they need urgent medical help
  • Initiative launches a global humanitarian partnership between Jaguar Land Rover and innovative addressing company what3words

London, 5 June 2018 – The UK is one of the best addressed countries in the world, yet still, people struggle with the frustrations caused by inaccurate and inconsistent addresses. This is true for the Isle of Mull in Scotland, where a large proportion of residents live in areas where street names are scarce or non-existent, and individual postcodes correspond to large areas of land. This makes it difficult for tourists, travellers, couriers and healthcare services to navigate around the island. At best, the resulting delays are frustrating, but at worst, they can be life-threatening when someone needs urgent medical attention.

what3words is a very simple way to talk about location. They have divided the globe into a grid of 57 trillion 3m x 3m squares, each with a unique, easy-to-remember 3 word address that even works offline. ///youths.originals.whirlpool for example, is the 3 word address for a specific spot on the port of Tobermory, Mull.

Struggling with the obstacle of providing healthcare to patients when they really need it, the island's doctor, Dr Brian Prendergast, decided to take action. He reached out to what3words for help to give every home and business a precise address that would lay the foundations to faster medical emergency responses for the people of Mull.

Fast forward a few months, and in an exciting partnership with Jaguar Land Rover, what3words has been addressing the island, delivering unique 3 word address plaques to over 2,000 residents, in a fleet of Land Rovers. This means Brian, and the island’s medical team to respond to emergency call-outs more quickly and accurately, as well as improving everyday healthcare on Mull. Without detailed local knowledge of the island, it can be otherwise difficult for new members of the team to find individual homes.

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“Using three-word addresses will vastly improve the ability of doctors and nurses, particularly those new to the island, to locate and assist remote-living patients” said Dr Prendergast, GP, Isle of Mull. “We believe it will not only help us deliver a better routine healthcare service, but will save vital minutes in emergency call-outs that could literally save a life. The island is really grateful to what3words and Land Rover for putting Mull on the map”, he added.

People across Mull are reaping other benefits from what3words too. 150 self catering cottages are helping travellers find them more easily by displaying 3 word addresses on their websites, booking confirmations and entrance signs. Mull travel guides are advertising 3 word addresses for each listing they feature to help travellers better navigate the island, such as Island Craft gift store, Tobermory Visitor Centre, Tobermory Distillery and Craignure Hotel and Spa.

At the same time, more and more people are downloading and using the free what3words app to find and save important locations. Even Mull’s Post Office is supporting the effort.

ENDS

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NOTES TO EDITORS

About what3words:

Find your 3 word address here.

what3words is the simplest way to talk about location. It has divided the world into 57 trillion 3m x 3m squares, and labelled each with a unique 3 word address. The system covers the entire world, never needs updating, and works offline. A 3 word address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to 3 word addresses in 26 languages to date. what3words can be easily integrated by businesses, governments and NGOs into apps, platforms or websites, with just a few lines of code, and products are available for free or for a nominal fee for qualifying NGOs. It is being used by postal services, delivery companies, NGOs, tourist authorities and mobility apps around the world.

Since its launch in 2013, what3words has won many awards including WIRED Moonshot, Cannes Lion Grand Prix for Innovation, Best use of GPS at the Webbys, KPMG Best British Startup, INDEX Award, Best use of Mobile for Travel at Mobile World Congress and was selected as one of 10 Global Urban Innovators by the New Cities Foundation.

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About what3words

what3words is a global grid of 3m x 3m squares where each square has been pre-allocated a fixed and unique 3 word address.

75% of the world suffers from inconsistent, complicated or inadequate addressing systems.

This means that around 4 billion people are invisible; unable to report crime; unable to get deliveries or receive aid; and unable to exercise many of their rights as citizens because they simply have no way to communicate where they live.

It means that in remote locations water facilities can’t be found, monitored and fixed; and schools, refugee camps and informal settlements remain unaddressed. Even in countries with advanced systems, people get lost, packages aren’t delivered and businesses aren’t found.

Poor addressing is costly & annoying in developed countries, but limits growth and threatens lives in developing ones.

Our API is being integrated into businesses, apps & services. It works across all platforms and devices, in multiple languages, offline and with voice recognition.

what3words means everyone and everywhere now has an address.