UK company what3words wins “Innovation Grand Prix” at Cannes LionsYoung British company what3words has won the prestigious “Innovation Grand Prix” at the Cannes Lions awards in France, for its revolutionary service that gives every location in the world an easy-to-remember three-word address. The innovative solution tackles a problem that affects about 75% of the world’s population, who have either no address, or an inadequate one. Without an address, people struggle to secure microfinance, run a business or join the global economy. Wherever people need t...
what3words shortlisted for Cannes Innovation Lions 2015what3words is one of the 34 ideas from around the world shortlisted for this year’s Innovation Lions. Each company will present live in front of an audience of delegates and judges, providing the latter with an opportunity to interrogate the makers about their work. There follows further discussion by the 10-person jury and voting for metal. Now in It's third year the section had been expanded this year to include categories for standalone and branded technological solutions and models. Th...
what3words is a global grid of 3m x 3m squares where each square has been pre-allocated a fixed and unique 3 word address.
75% of the world suffers from inconsistent, complicated or inadequate addressing systems.
This means that around 4 billion people are invisible; unable to report crime; unable to get deliveries or receive aid; and unable to exercise many of their rights as citizens because they simply have no way to communicate where they live.
It means that in remote locations water facilities can’t be found, monitored and fixed; and schools, refugee camps and informal settlements remain unaddressed. Even in countries with advanced systems, people get lost, packages aren’t delivered and businesses aren’t found.
Poor addressing is costly & annoying in developed countries, but limits growth and threatens lives in developing ones.
Our API is being integrated into businesses, apps & services. It works across all platforms and devices, in multiple languages, offline and with voice recognition.
what3words means everyone and everywhere now has an address.